A memoir by Paul Oberschneider  ·  Publishing Spring 2027

Coming Clean

Confessions of an Entrepreneur

Addiction. Emerging markets. The cost of success.

For years, the manuscript sat in a shoebox in a drawer. Inside it: the pawnshop tickets, the eviction notice, the night a Wall Street career ended at twenty-seven, and the forty years of staying sober that came after. This is the book Paul Oberschneider finally decided to publish.

Get the Prologue now

Coming Clean: Confessions of an Entrepreneur by Paul Oberschneider — book cover

His work has been covered in

ForbesThe Wall Street Journal
$400

What he had in his pocket when he landed in Estonia in 1992, the year after Wall Street and the year the Soviet flag came down.

35 offices

Six countries, 650 people. The business he built across the emerging markets of post-Soviet Europe.

2001

Built a Christmas market to fill a hotel nobody visited in December. It became one of Europe’s best, and Estonia honoured him for it.

2008

The year the window closed. He sold out months before the crash took the market with it.

40 years

Sober. He hit bottom at twenty-seven. Everything in this book happened after that.

From the Prologue

“My father crossed the Atlantic to get away from a ruined Europe. Thirty years later I crossed it the other way, broke, to start again in the ruins of another empire. Neither of us would have called it courage. It was just the only door that was open.”

Paul Oberschneider  ·  Coming Clean

What you’ll read first

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In your free preview

Prologue — The Manuscript in the Drawer

Why a man who had told the success story a hundred times finally took the other story out of the shoebox. Then came the part nobody talks about.

In your free preview

Chapter One — Home

A Texas childhood under a father who was the most admired man in town and the most frightening man in the house — and where the running started.

Later in the book

The Market in the Square

A luxury hotel in a country that had just left the Soviet Union, empty every December. What he built in the old town square to fill it, and what it became.

From the Estonia years

The hotel in Tallinn's old town in December, flags over a snowy cobbled street
December in the old town. The hotel the Christmas market was built to fill.
The medal being given to Paul Oberschneider, the man who built the hospitality sector
The medal being given to the man who built the hospitality sector.
Shopping centre in Lasnamäe, Tallinn
A portfolio of commercial real estate. Lasnamäe, Tallinn.
Aerial view of Lasnamäe Centrum shopping centre and its car park in Tallinn, Estonia
Lasnamäe Centrum, Tallinn. The shopping centre he built.
Paul Oberschneider in Riga, Latvia
Riga, Latvia.

About the author

Paul Oberschneider

Paul Oberschneider arrived in Estonia in 1992 with $400 and a Wall Street career already behind him — ended, at twenty-seven, by the addiction this book finally names. Over the next sixteen years he built one of the largest real-estate businesses in post-Soviet Europe: 35 offices, six countries, 650 people. He sold it in 2008, months before the crash.

Along the way he built the country’s first luxury hotel, discovered nobody comes to the Baltics in December, and built a Christmas market in the old town square to fill it. It is now among the most visited in Europe, and the Estonian state honoured him for it. He has made a habit of building the demand when the demand did not exist.

Today he is forty years sober, chairs a London investment firm, and lives in the English countryside. Coming Clean is his first memoir.

“The success story was always true. It just wasn’t the whole story.”

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Plus a short note from Paul each week on success, losing it, and starting again. Unsubscribe any time.

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