I once had a hundred thousand dollars in cash sitting in shoeboxes under my bed in a Soviet apartment block in Tallinn. A year before that I was pawning my guitar for drink money off 42nd Street. The distance between those two facts is what this book is about.
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and a notebook, arriving in newly independent Estonia, 1992
across six countries — nearly 650 people at its height
sold everything in the final window before the crash
sober — the edge that saw the cracks coming
A trading floor in ruins at twenty-seven. A country that had been independent for less than a year. Shoeboxes of cash under a bed in a Soviet apartment block, hotels that European royalty stayed in — and what it all actually cost. Told straight, from the beginning.
Sign up and the opening of the book arrives as a beautifully typeset PDF — before publication, before anyone else.
The pawnshop and the shoeboxes — and the distance between them. Why this manuscript sat in a drawer for years, and why it’s coming out now.
Roselle, Illinois. A father who was the most admired man in town and the most frightening man in the house. Where the whole story begins.
Paul Oberschneider hit bottom at twenty-seven, got sober, and stepped off a plane in newly independent Estonia with four hundred dollars and a notebook. He built one of the largest real estate businesses in Central and Eastern Europe — thirty-five offices across six countries — and sold everything in the final window before the 2008 crash. Then came the part nobody talks about.
Paul is a European entrepreneur, investor, and chairman with experience in scaling, capital formation, cross border expansion, exits and business and personal transformation.
Today he is sixty-seven, forty years sober, chairman of a London investment firm, and building again.
From the author of Why Sell Tacos in Africa · pauloberschneider.com · LinkedIn
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Entrepreneurship in emerging markets, building and selling through a crash, and what success actually costs.
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